SEO foundations and the art of getting in ‘flow’ - with Laura Edralin (Episode 22)
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As a business owner you have probably heard the term SEO (search engine optimisation) but do you know why it’s important and how to get started with an SEO strategy? To many, SEO feels like a mysterious dark art - they know they should be doing it but are not really sure how to tackle it. So we couldn’t do a series on solid business foundations without including SEO.
Joining us for our discussion on the benefits of setting SEO foundations in your business is the queen of calm, calligraphy artist and teacher Laura Edralin, from Laura Letters Life.
I have had the pleasure of working with Laura for several years, helping to redesign her website, set up her Mindful Calligraphy Club membership and develop an SEO strategy which has found Laura Letters Life featuring in the top spot on Google and being featured in The New York Times. So I am delighted that Laura could join us on the podcast.
In this episode we dive into what it’s like being a small business owner, what inspired Laura to leave her job and to set up her own small business, what implementing an SEO strategy has done for Laura’s business growth and how to achieve more flow in life and business.
Here’s a roundup of the key discussion points:
Laura shares her journey of returning to work after having children and the struggle of trying achieve a work-life balance
How Laura discovered the mindful practice of calligraphy and how its mental health benefits inspired her to share it with others
The experimental early days of setting up a small business and the importance of embracing playfulness
How slowing down can help you discover your flow state
How Laura and I came to work together and the impact of focusing on her website user journey and optimising it for search
The SEO strategy that led to Laura being featured in The New York Times
More about Laura Letters Life:
As a London-based calligraphy artist and teacher Laura helps people tap into their inner creative, find a space to calm their busy lives and to re-connect - whether that’s with themselves, or with others. She offers public workshops, private 1-2-1 lessons and private calligraphy parties to help people get creative.
Laura loves sharing the calming art of brush pen calligraphy and lettering styles so you can create beautiful designs for a range of themes and projects.
Her thing is, “helping you step away from the busyness of life by getting creative and dropping into a calming flow state - with just a pen!”
Laura is also the co-founder of the Small Business Hive and co-host of The Small Business Hive podcast.
Where you can find Laura to connect:
Website: https://www.lauraletterslife.com/
Instagram: https://www.instagram.com/lauraletterslife
Small Business Hive: https://www.instagram.com/thesmallbusinesshive/
Get your Free Calming Calligraphy Workbook here: https://www.lauraletterslife.com/free-downloads
Meet your hosts
LEA TIERNEY - Copywriter, A.K.A Crafter of brand stories to savour
Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Writing compelling stories is Lea’s happy place.
Oh, and she’s quite partial to black and white films, slow made coffee and a wee dram of whisky.
SAMMY PHILLIPS - Brand and Web Designer, A.K.A the Koh-laborative Creative
Sammy’s branding and design work is all about making sure your business becomes the stand-out choice for your dream customers.
She loves strolls by the sea with a flask of hot chocolate, a trip to her local tap room to sample the latest craft ale, and has an extensive collection of art books to draw inspiration from.
