SEARCHLIGHT
Be the light so others can find their way to you
Squarespace SEO Services
It’s time for your business to light up the digital map
There’s no point crafting THE digital destination for what you do, if nobody can find it. That’s not the impact we’re after.
You own a business that’s doing a bucketload of good in the world - that kinder business is so needed. But you should know, inspiring branding is only half the job when it comes to getting what you do seen.
Is it too much to ask for people find you?
Hmmm yes and no.
Having a website doesn’t automatically give you a pass to the dizzy heights at the top of Google results, or cited in AI conversations, as much as we’d all love that to be the case. But that’s where building the right strategy comes in - and that’s what you get investing in Squarespace SEO services.
Show your customers the way, with Searchlight SEO & AIO
This is where those all important SEO foundations come in. This is how you can stand out in a sea of search results. Listen, SEO might sound a bit alien and at odds with your purposeful approach. You know it could help your business grow, but it still feels like a mysterious dark art.
You need the down-to-earth human version.
Because it seems the tide is always turning, the coast ever-changing when it comes to SEO, (and that’s because it is!) especially with GEO, AI overviews, LLMs and AI agents muddying the online waters.
But if you had someone at your side, an SEO expert that you trust who really gets it, you could absolutely nail this thing.
WITH SEARCHLIGHT YOU’LL...
Get your website working for you, with new customers and enquiries racing to your digital doors. Grab a cocktail and put your feet up, at last.
Revitalise your online presence and fall back in love with your business, with a digital home that’s just so you.
Give that creative flair a little extra zest in the form of clear strategy and fresh ideas to motor forwards.
Become the obvious safe haven for your customers. How serene it is for them to choose what they need with ease - hello new sales and opportunities!
Be discovered as a perfectly polished pearl, unearthed from the depths of search engine rankings, with a website that AI bots can actually read, for all to find.
There’s a better way to attract more clients, easy-breezy, right on the horizon
Paradise found - real SEO results from other small businesses
"Since working with Sammy 99% of my clients have reported that they have found my website on Google and the counselling practice is thriving! It is an investment that is worth its weight in gold.”
— Sharon Williams, Blue Light Counselling
“Sammy created a branded website that comes up at the top of the page in google searches (a patient told me this)...this has increased traffic and therefore it has increased my referrals and I am now almost full.”
— Sarai Monk, Psychotherapist
“My investment with Sammy has resulted in a huge increase in enquiries through my website… Sammy is an excellent website designer and SEO expert who SEO's the shizz out of conscious, heart-led businesses, like mine. I could not recommend more!”
— Laura Edralin, Laura Letters Life
Blending the science and art of search engine and AI optimisation
SO YOUR DREAM CLIENTS CAN FIND YOU ONLINE, WITH EASE
You want simple, easy to understand and implement SEO advice, that’s going to make a big splash.
Searchlight is all about straight-forward guidance that gives you a behind the scenes view of how it all works, and the big picture. You’ll get open and honest info about what results you can expect and when, with a strategy that sets you up for the long-haul.
And just because we’re talking SEO and strategy, doesn’t mean we’re losing sight of your wonderful, purposeful approach; yes SEO and AIO does refer to “search engine optimisation” and “AI optimisation”, but we’re optimising for those lovely human clients first and foremost.
So, what do you think? Is it time to lead your customers to your treasure trove?
Dip your toes in with the Audit
WHAT YOU GET:
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The audit & health check will enable us to see where you’re starting from, identify what’s already working and ranking, and where there are opportunities to optimise - including any technical issues that could be holding you back.
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For up to 6 main pages - we’ll focus on your home page and sales pages to get the biggest SEO benefit.
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I’ll look into the businesses ranking above you and why, so we can make informed decisions about what you want to rank for and how we go about doing that.
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This is where I’ll advise on the best keyword strategy for each page and advise on keyword placement for your customers and the bots. (If you’d want me to implement these changes and take them off your plate, then you’ll need the Searchlight package).
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This is where the audit and research come together to map the way forward for you and your site. We’ll jump on a call to talk through the opportunities as well as any fixes that need to be done, so you feel confident with making the changes.
The Investment: £800
Timeline: 2 days
SEARCHLIGHT
Dive straight in with Searchlight
WHAT YOU GET:
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The audit & health check will enable us to see where you’re starting from, identify what’s already working and ranking, and where there are opportunities to optimise - including any technical issues that could be holding you back.
-
For up to 6 main pages - we’ll focus on your home page and sales pages to get the biggest SEO benefit.
-
I’ll look into the businesses ranking above you and why, so we can make informed decisions about what you want to rank for and how we go about doing that.
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This is where we look at where there are gaps in your industry that can give you a visibility advantage.
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This is where the audit and all the research come together in a strategy made just for you and your site, guiding the changes we make and any new pages or content suggestions.. We’ll jump on a call to talk through the opportunities as well as any fixes that need to be done, before I get on to implementing them.
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This is where we start implementing - I’ll advise on the best strategy for each page and implement any changes needed, making sure the right words are in the right places for your customers and the bots.
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You’ll come away with an ongoing visibility plan to continue improving your SEO over time and getting your business seen in the right places.
The Investment: £1500
Timeline: 1-2 weeks
Your Squarespace SEO Questions Answered
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The SEO Audit is all about setting the right foundations and identifying the opportunities.
I’ll document where you are now, so we know what baseline we’re starting from, and from there build out some recommendations to get you started.
Most website owners don’t know where to start with SEO, but they usually know that they’re not getting the level of enquiries from Google or Chat GPT that they’d like. It’s my job to make sure we’re not building from shaky foundations, so any future SEO investment (whether that’s your time and/or money) are well spent.
Searchlight SEO starts with the audit as it’s an important part of the process, but then builds out the strategy to optimise your website and content, and get you on the digital map. We’ll look at your SEO alongside other ways to get visible, to make sure everything is aligned and that AI knows exactly who you are. And importantly I’ll be implementing the changes for you (although that does not include full on copywriting, only copy tweaks).
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That depends on whether you go for the audit and if you implement the recommendations, or if you want to invest in the Searchlight strategy too. It also depends on your type of business, how competitive the market is, and whether you are online based or have a physical location. There are many variables, after all there are over 200 ranking factors!
SEO is a bit of a long game with tangible results sometimes not showing for 3 or so months, so it takes a bit of trust, but you should start to see rankings and website traffic moving in the right direction. That said I’ve had clients who have had quicker results - that’s why the research and data gathering piece is so important. If things don’t start moving we’ll look at why that might be and revise the strategy.
I’ll never promise guaranteed results because that wouldn’t be realistic, and investing in SEO isn’t for every business, but I’ll be honest if I think that is the case.
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Yes. Although I’ve built websites in Wordpress, Showit and Wix before, Squarespace is my preferred platform and what my tools are built around. By focussing on Squarespace websites I can ensure I’m equipped to implement any technical and on page updates.
If you are on another platform I’m happy to recommend another SEO specialist that could help you, just drop me a note at sammy@kohlabcreative.com
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What a great question. The simple answer is no.
The longer answer is: what is now referred to as traditional SEO, is still just as important and relevant today as it ever was, SEO has always evolved with the times and technology.
Not having the right SEO foundations in place can impact getting cited in AI search, but it won’t guarantee it either, so that’s where knowing how to build an online presence that AI can’t ignore is all part of the Searchlight strategy.
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Technically yes you can use tools or build your own Ai agent to help with your SEO (and I know agencies that do this), but in my experience:
a) It requires the knowledge in the first place to know when you’ve been given bad or flat out wrong advice, and that’s probably why you’re coming to me i the first place, and
b) AI struggles to navigate the nuance of human-first SEO - coming back to the art and science bit - as after all that’s who are websites are truly for.
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Yes absolutely - the audit needs to be done regardless to lay the groundwork and set the right foundations. If you then decide you don’t want to implement the changes yourself, and would like a more comprehensive strategy laid out for you then you can ask to upgrade to the full Searchlight package.
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Not usually as it depends on my availability, but I’m always open to a conversation if that’s something that you’re looking for and we’re already working together.
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I try and limit my use of AI as much as possible for ethical and environmental reasons. However, I do use it for larger scale research and gathering insights where it makes sense.
I’ve spent years learning about SEO, and am an SEO accredited expert. I have been implementing a lot of these principles into my web design projects, as well as working 1:1 with clients on their SEO. Rest assured I will be the one doing your audit, crafting the strategy and the report, and bringing the human element that we must never lose sight of.
“The journey for my audience starts when they first land on my page and therefore it needs to speak in my voice, and with my values. Sammy has diligently picked these up and presented my business in a visible way - in a searchable and discoverable way - and, furthermore, I couldn't be more grateful of her collaborative and kind way of working with me.”
— Laura Edralin, calligraphy teacher & founder of Laura letter’s Life
