Bringing your brand to life with word and design playbooks (Episode 23)
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If you’re struggling with being consistent on how your business shows up in the world - we’re talking a different Canva template or theme for each post, using colours and fonts that catch your eye on the day or slipping back into that droll, but ‘professional’, corporate tone - then we have something that’ll help! The brand word + design playbook, otherwise known as a style guide, is here to save you from template scrolling doom, blank page syndrome and confused messaging.
Here’s a quick overview of the gems we discussed in this episode:
What a brand (word + design) playbook is all about
Why we’ve pulled this signature blend together through our work in our bells and whistles package ‘Limelight’
Why the interplay between copy and design is so crucial in getting the best results for your brand and business and how we use it as creative inspiration
Why you never have to stare at a blank page or fight with a social media template again
Who a brand word + design playbook is for (hint - it’s not just for you)
And we share real life examples of how the brand playbook has empowered our client’s to develop their brand voice and move forward in a consistent and engaging way
Step into the ‘Limelight’
Are you a business owner on a mission who needs help with building those solid foundations? Then it might be time to give your business the ‘Limelight’ treatment. Find out more: https://www.leatierney.com/limelight
Thanks for listening in and we hope you’ll get involved in the chats this season. Join our LinkedIn community: https://www.linkedin.com/company/digital-gold-dust-podcast/
Meet your hosts
LEA TIERNEY - Copywriter, A.K.A Crafter of brand stories to savour
Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Writing compelling stories is Lea’s happy place.
Oh, and she’s quite partial to black and white films, slow made coffee and a wee dram of whisky.
SAMMY PHILLIPS - Brand and Web Designer, A.K.A the Koh-laborative Creative
Sammy’s branding and design work is all about making sure your business becomes the stand-out choice for your dream customers.
She loves strolls by the sea with a flask of hot chocolate, a trip to her local tap room to sample the latest craft ale, and has an extensive collection of art books to draw inspiration from.
