Sustainability with ease and unearthing your values - with Ciaran Armstrong (Episode 25)
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There’s no beer on a dead planet.
This was the slogan that our podcast guest, Ciaran Armstrong - the co-founder of Sustainable Pathways, had printed on his t-shirt when he ran the Edinburgh marathon. Ciaran’s superpower is getting people engaged about climate change and making it fun. In this episode we discuss the importance of taking small steps towards sustainability, accepting the imperfections of that journey, while aligning our actions with our mission and values.
Here’s a taster of the gold dust we uncover:
Ciaran talks about his parents’ charity work and how that shaped his path and key drivers in life
How to build in sustainability as a key business foundation
What we actually mean when we talk about ‘sustainability’
Aligning personal and business values with profit for a truly sustainable impact
How to overcome feelings of overwhelm when focusing on sustainability
What action could you take by next Friday? Ciaran shares a few ways you can get started on your sustainability journey with one small action
Some other resources you might find helpful:
Ciarans’ podcast episode: https://open.spotify.com/episode/0Js1yWGGZ39nJgnjNykbn1?si=fab7ccb524fa4271
Impact by Sir Ronald Cohen: https://sirronaldcohen.org/books
Green Skills for Small Business course: https://smallbusinessbritain.uk/green-skills-for-small-business
The Wholegrain guide to ethical use of AI: https://www.wholegraindigital.com/blog/ethical-ai-guidelines/
More about Ciaran:
Ciaran was the Co-founder of Sustainable Pathways; making sustainability simple to understand and actionable, which evolved into Involv - creating a choose-your-own-adventure learning experiences people remember.
As a former Sustainability Consultant, Ciaran knows a thing or two about real-world sustainability. And, over the past 4 years he has collaborated with companies including Small Business Britain, BT Business, South Lanarkshire Council, The Glasgow Academy and Social Enterprise Scotland on projects to bring sustainability and leadership education to 1000s of SMEs, employees and young people across the UK. Ciaran is also a keynote speaker and runs the podcast, Sustainability for the rest of us, which is a 15-minute dive into the world of climate action, sustainable business, and more. He ran the Edinburgh marathon in 2024 in the name of climate action, and documented his training on social media with climate action run videos and stories.
You can connect with Ciaran:
You can connect with Ciaran:
Website: https://www.involv.group/
Instagram: https://www.instagram.com/ciaran.armstrong_/
LinkedIn: https://www.linkedin.com/in/ciaran-armstrong/
Step into the ‘Limelight’
Are you a business owner on a mission who needs help with building those solid foundations? Then it might be time to give your business the ‘Limelight’ treatment. Find out more: https://www.leatierney.com/limelight
Thanks for listening in and we hope you’ll get involved in the chats this season. Join our LinkedIn community: https://www.linkedin.com/company/digital-gold-dust-podcast/
Meet your hosts
LEA TIERNEY - Copywriter, A.K.A Crafter of brand stories to savour
Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Writing compelling stories is Lea’s happy place.
Oh, and she’s quite partial to black and white films, slow made coffee and a wee dram of whisky.
SAMMY PHILLIPS - Brand and Web Designer, A.K.A the Koh-laborative Creative
Sammy’s branding and design work is all about making sure your business becomes the stand-out choice for your dream customers.
She loves strolls by the sea with a flask of hot chocolate, a trip to her local tap room to sample the latest craft ale, and has an extensive collection of art books to draw inspiration from.
If you’d like to know when new episodes are released hit the subscribe button or follow us on LinkedIn.
More gold dust for you to dive into…
Episode 21: What difference does a mission make to your business story?
Episode 20: How do I attract the right kind of opportunities with my website?
Episode 19: The secret to recapturing your business spark and your audience
