Squarespace Website Redesign for Food Photographer
BRAND APPLICATION // HOME PAGE & PORTFOLIO REDESIGN
“After working with Sammy my website now feels like an extension of my personality and perfectly captures my photographic style.”
CLIENT: SAMANTHA COUZENS PHOTOGRAPHY
Samantha Couzens is a food photographer who helps purpose-driven founders change the world with their food. Samantha has helped her clients launch apps, land cookbook deals, and get their products onto supermarket shelves.
THE BRIEF
To make Samantha’s brand shine and her imagery the star of the show, so she could attract her dream projects.
Samantha already had her branding, but wasn’t sure how best to apply it to her Squarespace website to compliment her photography style. She felt her site lacked a sense of personality and was overcomplicated with lots of text and too many pages.
Samantha booked my Designer for a Day package, which included a mini website audit, applying site-wide branding changes and a redesign of the text-heavy home page and her portfolio.
OUR FOCUS
Apply Samantha’s branding and design elements in a way that supported her photography style of capturing natural light
Simplified layout to let Samantha’s mouth-watering images do the talking
Create an easy to navigate portfolio showcasing the food, drink and lifestyle elements of Samantha’s work, that was also easy for her to update and add to as her portfolio grew
Optimised and compressed images to speed up web page loading time and lower the page size
Highlight the brands that have worked with Samantha and the publications that had published her food photography to build trust with potential clients
FROM THIS // TO THIS
HOME PAGE
PORTFOLIO PAGE
“I worked with Sammy on her Designer for a Day package to simplify my food photography website and portfolio. She exceeded my expectations, creating a website that felt clean, calm and had a very natural flow to it. I'm so happy with the results.”
In Samantha’s own words:
“I came to Sammy as I was really struggling to apply my branding assets to my website. My website lacked a sense of my personality and was overcomplicated with lots of text and pages. I needed help simplifying it so the food could do the talking.
After working with Sammy my website now feels like an extension of my personality and perfectly captures my photographic style. It's so well designed and has a really natural flow to it that helps draw my client’s eyes to the imagery, and at the same time, it feels easy to update and change as my portfolio grows. I'm excited to share it with clients now.”
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