How do I attract the right kind of opportunities with my website? (Episode 20)
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Sometimes you are not the star of the show - there is another hero in your business story who is fundamental to its growth and success. Your soulmate, dreamboat, ideal client. We don’t like to call them avatars or profiles around here as that’s a bit soulless, but that is essentially what they are - representations of your most valuable and inspiring clients. If you want to forge lasting relationships with your people then this episode is for you.
Here’s a lowdown of the key discussion points:
Why it’s important to know exactly who you’re talking to and why it’s also important to know who you’re NOT talking to
Lea explains the process she takes her clients through and Sammy explains why it’s important to have your soulmate client document in place before instructing design work
Why just looking at demographics isn’t the answer
We address some common fears around niching or narrowing your audience and therefore your potential client or customer base
How doing this essential work feeds into your brand visuals, your messaging and so much more, and the beauty of creating real connection
What you’ll be able to do differently and the impact on your business
We finish up with a few tips to keep your soulmate client document relevant to your business
Meet your hosts
LEA TIERNEY - Copywriter, A.K.A Crafter of brand stories to savour
Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Writing compelling stories is Lea’s happy place.
Oh, and she’s quite partial to black and white films, slow made coffee and a wee dram of whisky.
SAMMY PHILLIPS - Brand and Web Designer, A.K.A the Koh-laborative Creative
Sammy’s branding and design work is all about making sure your business becomes the stand-out choice for your dream customers.
She loves strolls by the sea with a flask of hot chocolate, a trip to her local tap room to sample the latest craft ale, and has an extensive collection of art books to draw inspiration from.
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More gold dust for you to dive into…
Episode 19: The secret to recapturing your business spark and your audience
