If a picture is worth a thousand words, that’s a solid foundation! With Samantha Couzens (Episode 28)

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In this episode, we’re joined by food photographer and lovely human Samantha Couzens, who has helped her clients to launch apps, land cookbook deals, and get stocked on supermarket shelves.

We’ve both known Samantha a while having moved in similar (Health Blogger Community) circles and have since come to work together, with me giving her website a glow-up to show off her stunning feast-for-the-eyes food and drink photography, and Samantha very kindly did my first brand photoshoot.

So, we knew Samantha would bring some gold dust to this episode about brand imagery, so we invited her to join us on the podcast.

"Focus on how you want people to feel first, then use that feeling to guide every creative decision you make." - Samantha Couzens

Dive into the episode to find out:

  • Samantha’s journey from starting a food blog to creating feast-for-the-eyes imagery for foodie start ups and household brand names

  • Why real food matters, and why is so much more than just food

  • The subliminal power of brand visuals, and the role they play in your business story

  • How your imagery can impact building trust, loyalty, and connection with customers

  • Yes, we do touch on the use of AI in the photography industry

  • The importance of staying true to your values, and not following the trends

  • Practical tips on how to prepare for a shoot

  • Lastly the one thing Samantha wants you, dear soulful business owner, to take away from this episode

More about Samantha:

Samantha Couzens is a food photographer for the founders that are doing things differently. She’s helped clients launch apps, land cookbook deals and get their products onto supermarket shelves. From foodie start ups to household brand names, Samantha has helped them show up confidently with imagery they love and that builds trust, loyalty and CONNECTION with their customers. Samantha doesn’t produce imagery for images sake, she loves to explore what food really is - love, community, health, happiness, identity, joy, freedom.

You can connect with Samantha:

Website: https://samanthacouzens.co.uk/
LinkedIn: https://www.linkedin.com/in/samantha-couzens-767949ba/
Instagram: https://www.instagram.com/samanthacouzens_ 


Step into the ‘Limelight’

Are you a business owner on a mission who needs help with building those solid foundations? Then it might be time to give your business the ‘Limelight’ treatment. Find out more: https://www.leatierney.com/limelight 

Thanks for listening in and we hope you’ll get involved in the chats this season. Join our LinkedIn community: https://www.linkedin.com/company/digital-gold-dust-podcast/


Meet your hosts

Lea Tierney wearing a warm cinnamon coloured jumper standing in a forest

LEA TIERNEY - Copywriter, A.K.A Crafter of brand stories to savour

Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Writing compelling stories is Lea’s happy place.

Oh, and she’s quite partial to black and white films, slow made coffee and a wee dram of whisky.

SAMMY PHILLIPS - Brand and Web Designer, A.K.A the Koh-laborative Creative

Sammy’s branding and design work is all about making sure your business becomes the stand-out choice for your dream customers.

She loves strolls by the sea with a flask of hot chocolate, a trip to her local tap room to sample the latest craft ale, and has an extensive collection of art books to draw inspiration from.


If you’d like to know when new episodes are released hit the subscribe button or follow us on LinkedIn.


Sammy Phillips | Brand & web designer | SEO pro

This article was written by Sammy Phillips, the founder of Kohlab Creative, who is on a mission to help independent businesses plant their flag on the digital map, making them THE go to destination.

https://kohlabcreative.com/
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Life in the Limelight - with Anne Jackson (Episode 27)